Our talented student assistant, Jens Hvid Bay, has completed his master's thesis and can now proudly call himself a Master of Science (M.Sc.) in Economics and Business Administration with a focus on Sales Management.
Throughout his studies, Jens specialized in digital platform strategies, market analysis, and consumer behavior to optimize company performance. His thesis was based on a case study of a major Danish B2B company, where data from interviews and observations resulted in a model for implementing AI in a sales department.
At Propbinder, we are already well underway with implementing AI to optimize and enhance the user experience in our portal. With auto-generated responses for tenants, administrators and operations managers have more time for other tasks. Additionally, we can collect data on the responses that perform best, allowing for continuous adjustments and improvements. AI can be applied across the entire organization, and we look forward to implementing it in other parts of Propbinder.
Jens now continues his journey as a Business Development Analyst at Propbinder. Among other things, he will work on commercial tasks, ensure the best user experience on the platform, and, of course, continue his work with AI.
"I have always dreamed of working in a start-up. Being able to help create something and see it through to completion is really exciting to me. Being part of the entire process and having the opportunity to think creatively and shape Propbinder as a product is something I really look forward to."
We are incredibly happy to have Jens join the Propbinder team, and we look forward to seeing what the future holds for him and Propbinder.