Former Newsec CEO Becomes Commercial Director and Co-owner of Propbinder

Kim Andersen, former CEO of the Nordic Property Asset management, Newsec, joins as the commercial director and co-owner of the proptech company Propbinder. Propbinder is today a central tool for property management, administration, and communication for 65,000 rental units.

One year after Kim Andersen, former CEO of Newsec and board member of EjendomDanmark, chose to step down as CEO of the Nordic Property Asset management, he now emerges as the commercial director and co-owner of the proptech company Propbinder.

This move comes with a clear ambition to accelerate the digital transformation in the property industry and to introduce artificial intelligence into property management and operations – including through a data-driven platform where communication between caretakers, craftsmen, tenants, and administrators is digitized within a single system. Propbinder currently has over 65,000 rental units connected to the platform through customers such as Taurus, Newsec, and Alfa Development.

"There's an exciting breakthrough happening in the property industry, which is about transitioning towards running an efficient service business with satisfied tenants at its core. And if you want to run an efficient and successful service business, it requires strong digital tools," says Kim Andersen, commercial director at Propbinder.

Artificial intelligence in property management

With Propbinder, tenants can report faults and deficiencies in both residential and commercial leases directly to the operational team at the respective property. The same applies to administrative inquiries, which are promptly answered via an AI-generated response, based on the specific circumstances regarding the property, lease agreement, and legislation.

"The use of AI in property management is extremely interesting and opens up a lot of possibilities for better tenant experiences and a more efficient and optimal use of property managers' time and skills. Additionally, the technology also provides access to a lot of data, ensuring a better basis for property-related decisions," says Kim Andersen.

Expecting 200,000 rental units on Propbinder this year

Propbinder was founded by IT entrepreneur Carsten Rasmussen and is a spinout of the communication platform Jublo, targeting craftsmen.

"Over the past few years, we've had the residential part of Jublo as a separate business segment, where we've further developed the platform in close collaboration with a number of property managers, tailoring it to the needs of the property industry today. That's the business segment we've now spun out as a separate company under the name Propbinder, and where Kim Andersen now joins as co-owner and commercial director," says Carsten Rasmussen.

There is a strong desire and willingness in the industry to digitize the entire business. At the same time, there are no other proptech players in the market that embrace the 360-degree digital property suite like Propbinder does. Therefore, the expectation is also significant growth in the coming years, with the ambition to reach 200,000 rental units on the platform in 2024.

The Jublo part for craftsmen was sold in March 2024, allowing for extra focus on the property industry. In addition to Propbinder, Carsten Rasmussen is also the founder of Jublo and the time tracking platform Ordrestyring.dk, which he sold in 2018.